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UX Design Contest #15

Design a new feature for
a site or app you love


This contest ended Feb 28, 2021

Winning Entry

πŸ† Congratulations to Contest #15 winner, Ramya Anand! πŸ‘πŸΌπŸ‘πŸΎπŸ‘πŸ»πŸ‘πŸΏπŸ‘πŸ½

Ramya designed a new feature for Bank of America's mobile app that provides visibility and controls for managing recurring subscriptions.

Ramya won $100 for the My Stuff Bags Foundation, and a video call with UX Design Contest Creator, Adam Ruf.

Winning entry
Ramya's winning entry: Subscriptions for Bank of America's mobile app

About the Winner

Ramya Anand

Note From Adam

πŸ‘‹ Hi Designers,

New month, new contest!

This time around, let's show some love for a favorite app or website by designing a new feature that will make it even better.

Let's start by putting on our product-thinking caps to identify opportunities for new features that deliver value for users and the business.

Follow your heart to pick a feature that you're going to love designing. Remember to follow existing brand and design system guidelines, so your feature feels like a natural extension of the existing experience.

To strengthen our feature designs, we'll do some usability testing reps to identify the top 3 opportunities for improvement before tackling at least one of them.

Lastly, let's exercise our story-telling skills by writing a concise project case study that highlights the lean process and data-informed design decisions.

Happy Designing and Good Luck! 🀞

Adam Ruf's profile photo

Adam Ruf
Creator, UX Design Contest

Desired Outcomes

By participating in this contest, you will

  • Exercise product thinking by designing for users and organizational impact
  • Challenge yourself to design within the constraints of an existing design system
  • Practice building a lean prototype for testing
  • Facilitate usability tests to identify problems
  • Use timeboxes to boost your productivity
  • Grow your portfolio with a real-world project case study
  • Have a chance at winning cool prizes


πŸ₯‡ 1st Prize

  • $100 for your favorite charity
  • Video call with UXDC Creator, Adam Ruf
  • Your winning entry featured on this page

Contest Rules

  • Anyone 18 years or older can enter individually or as a team
  • Entries must be original work created for this contest
  • Only entries that meet all contest requirements will be eligible for winning a prize
  • The deadline to submit your entry is Sunday, Feb 28, 2021 at 11:59PM Pacific Time
  • View full contest rules

How to Enter
☝️ Tip: save time with Tools & Resources

  1. Spend some time with an app or website that you love
  2. Identify 2-3 opportunities where new functionality can improve the UX and drive business metrics
  3. Pick the feature you're most excited to design
  4. Design and build a prototype for testing
  5. Run usability tests with 3-5 participants to identify the biggest problems with your feature design
  6. Iterate on your design to address the biggest problem with your prototyped feature
  7. Tell the story of your project with a concise case study
  8. Submit your entry by 11:59pm Pacific Time Sunday, Feb 28, 2021.

Judging Criteria

Criteria Weight
Product Thinking 20%
UX/Interaction Design 20%
Design System Alignment 20%
Usability Testing 20%
Case Study 20%

Education & Support

Join Sr. Designer and UXDC Creator, Adam Ruf, on YouTube as he explores practical design topics and demonstrates the process of entering the contest.

All schedules are tentative, check Twitter or YouTube for live stream announcements.

Product Thinking & Microinteractions

πŸ—“ Thursday, Feb 11 at 5:30pm PT / 8:30pm ET

Working Backwards: Prototyping Faster

πŸ—“ Thursday, Feb 18 at 5:30pm PT / 8:30pm ET

Writing & Running Good Usability Tests


Working Backwards: From Zero to Case Study


Tools & Resources

    πŸ“š Books

  • Microinteractions: Designing with Details

    From author Dan Saffer. Learn what microinteractions are and discover ways in which you can leverage small details to elevate digital experiences from mediocre to delightful.

  • 🧰 Tools

    High-Fidelity UI Design

  • Sketch

    Vector-based UI design tool built for Mac

  • Figma

    Web-powered vector-based UI and prototyping design tool

  • Prototyping

  • InVision

    Create clickable prototypes for usability testing

  • Marvel

    Create clickable prototypes for usability testing

  • Super-Powered Documents

  • Notion

    Excellent no-code, document platform
    Free $10 credit when you sign up with the link above

  • Coda

    Another excellent no-code, document platform
    Free $10 credit when you sign up with the link above

Example Entry

Coming Soon πŸ‘€

Watch UXDC creator, Adam Ruf, on YouTube as he works on an example entry. See Education & Support for scheduled live design sessions.

Questions & Feedback

Tweet your questions to @UXDContest

Tune in to weekly live design streams with UXD Contest creator, Adam Ruf

If you have a suggestion on how to improve future UX Design Contests, please share your feedback.

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©2021 UX Design Contest β€’ Twitter