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UX Design Contest #16

Reimagine an AI-powered recipe ingredient substitution UX

Sponsored by Plant Jammer πŸ™


This contest ended Mar 26, 2021

Winning Entries

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1st prize entry from Sabitha Shree, Nakul Sharma, and Suchit Thakkar
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2nd prize entry from Lixian Zeng
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3rd prize: Anna Malaeva & Mattias Di Masso

πŸ† Congratulations to Contest #16 winners! πŸ‘πŸΌπŸ‘πŸΎπŸ‘πŸ»πŸ‘πŸΏπŸ‘πŸ½

πŸ₯‡ 1st Prize

  • Sabitha Shree
  • Nakul Sharma
  • Suchit Thakkar

πŸ₯ˆ 2nd Prize

  • Lixian Zeng

πŸ₯‰ 3rd Prize

  • Anna Malaeva & Mattias Di Masso

Project Brief


Plant Jammer uses Artificial Intelligence (AI) to provide dynamic recipes for small brands, retailers, and large food & beverage brands. Because the recipes are dynamic, users can substitute ingredients and get real-time cooking instruction updates. The Plant Jammer team seeks focused inspiration from talented members of the UX Design community.


Early data shows lower-than-expected user-engagement with the current ingredient substitution experience. Increasing user engagement is important, because it can measured and leveraged to help Plant Jammer sell their solution.


The portfolio-building challenge is to go from zero to one and rethink the experience of substituting recipe ingredients and share your ideas through 2-3 unqiue design concepts.


Get creative! With no real technological constraints, the AI-powered recipes can support pretty much any ingredient-swapping experience you can dream up.

Note From Adam

πŸ‘‹ Hi Designers,

I'm super excited to kick-off our first sponsored contest, which happens to also be our first AI-related contest. With help from Adrian at Plant Jammer, I'm proud to offer a challenge that tests your ability to get inspired and to inspire others through ideation.

Participating in this contest can be a fun way to practice a zero-to-one design process that exercises divergent thinking and data-informed decision-making. Moreover, I'm happy to announce that this contest will support 1st, 2nd, and 3rd place winners with even more prizes.

How does sponsorship impact this contest? πŸ€”

  • Real-world startup context
  • Increased impact -- your entry will provide inspiration for and can influence the sponsor's ultimate design decisions
  • More prizes -- It allows us to increase our prize offering for winning entries (100% of the sponsor's gift goes to contest prizes)

If you have questions, please contact me at

Happy Designing and Good Luck! 🀞

Adam Ruf's profile photo

Adam Ruf
Creator, UX Design Contest

Desired Outcomes

By participating in this contest, you will

  • Demonstrate zero-to-1 design project execution
  • Exercise divergent thinking to generate a variety of strong solution concepts
  • Leverage familiar UI patterns to design for an intuitive experience
  • Show how you leverage data to inform design decisions
  • Practice pitching a design direction
  • Use timeboxes to increase your productivity
  • Grow your portfolio with a real-world project case study
  • Have a chance at winning cool prizes


πŸ₯‡ 1st Prize

  • $250 for your favorite charity
  • Video call with UXDC Creator, Adam Ruf
  • Personal case study review and suggestions for improvement
  • Direct design feedback from the Sponsor
  • Your winning entry featured on this page
  • Interview featured on this site

πŸ₯ˆ 2nd Prize

  • $150 for your favorite charity
  • Direct design feedback from the Sponsor
  • Your winning entry featured on this page
  • Interview featured on this site

πŸ₯‰ 3rd Prize

  • $100 for your favorite charity
  • Direct design feedback from the Sponsor
  • Your winning entry featured on this page
  • Interview featured on this site

Contest Rules

  • Anyone 18 years or older can enter individually or as a team
  • Entries must be original work created for this contest
  • Only entries that meet all contest requirements will be eligible for winning a prize
  • The deadline to submit your entry is Friday, Mar 26, 2021 at 11:59PM Pacific Time
  • View full contest rules

How to Enter

  1. Read the project brief
  2. Spend some time with an example of Plant Jammer's current ingredient substitution experience
  3. Create 2-3 unique design concepts that reimagine the ingredient substitution experience
  4. Gather data to evaluate the strengths and weaknesses of your design concepts
  5. Write up a case study that
    1. Presents your process
    2. Highlights the strengths and weaknesses of your 2-3 design concepts
    3. Dives deeper into the details and microinteractions of the concept you believe can deliver the best ingredient substitution experience
  6. Submit your entry by 11:59pm Pacific Time Friday, Mar 26, 2021.

Judging Criteria

Criteria Weight
Divergent thinking
How many concepts did you explore? How different are the concepts?
Ingredient substitution UX/Interaction design
How intuitive is the design? How does it encourage engagement?
Data-informed decisions
What data did you use to make stronger design decisions?
Visual design & polish
Are visual design principles applied well? Are the designs clean and beautiful?
Case Study
How well did you show and tell about your process and the strengths and weaknesses of your design concepts?

Education & Support

All schedules are tentative, check Twitter or YouTube for live stream announcements.

Divergent Thinking & Ideation Workshop

πŸ—“ Thursday, Mar 11 at 4:15pm PT / 7:15pm ET

Data-informed Design Concept Evaluation

πŸ—“ Thursday, Mar 18 at 5:30pm PT / 8:30pm ET

Tools & Resources

    πŸ‘€ Inspiration

  • Dribbble

    Leveraging Dribbble to identify trends and strong visual design patterns can save you a ton of time.

  • 🧰 Tools

    Diagrams & Wireframes

  • Whimsical

    Easy tool for creating visually clean flow diagrams and wireframes

  • Autoflow Plugin for Figma

    Autoflow makes it easy to draw flows. Simply select 2 objects and a line will be drawn between them.

  • High-Fidelity UI Design

  • Sketch

    Vector-based UI design tool built for Mac

  • Figma

    Web-powered vector-based UI and prototyping design tool

  • Prototyping

  • InVision

    Create clickable prototypes for usability testing

  • Marvel

    Create clickable prototypes for usability testing

  • Super-Powered Documents

  • Notion

    Excellent no-code, document platform
    Free $10 credit when you sign up with the link above

  • Coda

    Another excellent no-code, document platform
    Free $10 credit when you sign up with the link above

Example Entry

Coming Soon πŸ‘€

Watch UXDC creator, Adam Ruf, on YouTube as he works on an example entry. See Education & Support for scheduled live design sessions.

Questions & Feedback

Questions welcome at

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