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UX Design Contest #13

Improve a food delivery app experience

πŸ‘ This contest ended May 17, 2020

Winning Team Entry

πŸ† Congratulations to Maryam and Najia Khan! πŸ‘πŸ‘πŸ‘

For their team entry on improving Postmates' recent order experience, they won $100 for their charity, Islamic Relief USA, and a video call with Contest Creator, Adam Ruf.

Winning team entry: Revitalizing Postmates Recent Orders UX

Maryam and Najia did an excellent job of communicating why they chose Postmates and focused on improving the recent order experience. They also showed us how to leverage Notion to organize an efficient case study.

About the Winners

Maryam Khan

Najia Khan

Winning Solo Entry

πŸ† Congratulations to Nik Ortheil! πŸ‘πŸ‘πŸ‘

For his solo entry on improving the Lieferando food delivery app, he won $100 for his charity, Doctors Without Borders, and a video call with UX Design Contest Creator, Adam Ruf.

Winning solo entry: UX Case Study -- Lieferando food delivery app

Nik went deep into a broad range of issues and used multiple types of UsabilityHub tests to evaluate ideas for improving the Lieferando app experience.

Note From Adam

πŸ‘‹ Hi Designers,


I hope you're healthy and doing well. For those who've lost loved ones or jobs, I'm so sorry. πŸ˜”

Food fuels us.

Since the start of shelter-in-place orders, food delivery has become a necessity for millions.

With an explosion of demand, the design of apps including Instacart, DoorDash, Uber Eats, and others have been tested and pushed to new extremes.

In this contest we ask, "How might we improve food ordering and delivery through app design changes?"


For contest updates, follow @UXDContest on Twitter 🐦

🀞Good luck and happy designing!

Adam Ruf's profile photo

Adam Ruf
Creator, UX Design Contest

Desired Outcomes

By participating in this contest, you will

  • Identify usability issues with a food delivery app experience (no purchase required)
  • Prioritize issues to address based on estimated impact and level of effort
  • Ideate to design 2-3 concept solutions
  • Test design concepts against the current experience with UsabilityHub
  • Create a super-powered portfolio case study using Notion
  • Practice working backwards to increase efficiency
  • Have a chance at winning cool prizes


πŸ₯‡ 1st Prize

  • $100 for your favorite charity
  • Video call with UXDC Creator, Adam Ruf
  • Your winning entry featured on this page

Contest Rules

  • Anyone 18 years or older can enter individually or with a team
  • Entries must be original work created for this contest
  • Only entries that meet all contest requirements will be eligible for winning a prize
  • The deadline to submit your entry is Sunday, May 17, 2020 11:59PM Pacific Time
  • View full contest rules

How to Enter
Save time with Tools & Resources

  1. Pick a local food delivery app to improve (Examples)
  2. Identify usability issues with the app experience (no purchase required)
  3. Prioritize issues by estimated impact and level of effort to identify the top issue
  4. Design 2-3 solution concepts to fix the top issue
  5. Test your solutions against the current experience using UsabilityHub
  6. Document your project in a no-code case study using Notion or another online tool (e.g., Coda, Google Docs, Medium, etc.)
  7. Submit your entry by 11:59pm Pacific Time Sunday, May 17th.

Judging Criteria

Criteria Weight
Case study 30%
Issue identification 20%
Prioritization process 20%
Concept design tests 20%
Visual design 10%

Education & Support

Each week join Product Designer and UXDC Creator, Adam Ruf, demonstrates design processes and tips for entering this contest.

Working backwards and finding + prioritizing usability issues

Thursday, April 30th at 6pm PT / 9pm ET

Ideating, iterating, and testing designs

Thursday, May 7th at 6pm PT / 9pm ET

Design decisions and case studies

Thursday, May 14th at 6pm PT / 9pm ET

Tools & Resources

Example Entry

πŸ— [Work In Progress] Example Entry

Watch UXDC creator, Adam Ruf, as he works on this entry each week. Recorded live Thursdays at 6pm Pacific Time on YouTube.

Questions & Feedback

Tweet your questions to @UXDContest

Tune in to weekly live design streams with UXD Contest creator, Adam Ruf

If you have a suggestion on how to improve future UX Design Contests, please share your feedback.

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