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UX Design Contest #12

Improve the UX of a website or app you love

๐Ÿ‘ This contest ended Feb 29, 2020

Winning Entry

๐Ÿ† Congratulations to Hrittika Bhowmick and Niharika Indavar! ๐Ÿ‘๐Ÿ‘๐Ÿ‘

For their entry on improving Costco's search and navigation experience, they won $100 for their charity, Make-A-Wish, and a video call with UX Design Contest Creator, Adam Ruf.

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No-code case study for the winning entry of UX Design Contest #12

Hrittika and Niharika conducted user research to understand the problem, tackled several important design challenges, and crafted an organized, no-code case study.

About the Winners

Hrittika Bhowmick

Lead Product Designer

Niharika Indavara

UX Design Student @CareerFoundry

Note From Adam


Huge thanks to Lisa Timanova for helping design this contest! ๐Ÿ‘

๐Ÿ’Œ Happy Valentine's Day, Designers!

Let's celebrate with the first UX Design Contest of 2020! It's pretty simple: pick a site or app you love and push the design further to deliver an even better user experience.

This contest is your chance to design and test UX improvements on experiences you care about. By participating, you'll also finish with a fresh case study for your portfolio.

As usual, we've got some impactful prizes for the winner.

๐ŸคžGood luck and happy designing!

Adam Ruf's profile photo

Adam Ruf
Creator, UX Design Contest

Desired Outcomes

By participating in this contest, you will

  • Identify opportunities to improve your favorite website or app
  • Apply user-centered design principles to upgrade experiences
  • Practice testing designs with UsabilityHub
  • Create a super-powered portfolio case study using Notion
  • Have a chance at winning cool prizes


๐Ÿฅ‡ 1st Prize

  • $100 for your favorite charity
  • Video call with Product Designer + UXDC Creator, Adam Ruf
  • Your winning entry will be featured on this page

Contest Rules

Anyone 18 years or older can participate individually or with a group.

Entries must be original work created for this contest.

Your project can be whatever you decide.

Only entries that meet all contest requirements will be eligible for winning a prize.

The deadline to submit your entry is Saturday, February 29, 2020 11:59PM Pacific Time.

How to Enter

  1. Follow @UXDContest on Twitter for contest updates
  2. Choose a website or app that you love to use
  3. Identify an important user experience to improve
  4. Pick 1-3 metrics you can use to measure success
  5. Design solutions to improve upon the current experience
  6. Test your solutions against the current experience using UsabilityHub
  7. Document your project in a no-code case study using Notion
  8. Submit your entry by 11:59pm Pacific Time Saturday, February 29th.
๐Ÿคž Submit Your Entry

Judging Criteria

Criteria Weight
Complete all How to Enter steps 30%
Case Study 30%
Complexity 20%
Visual Design 20%
Measured Impact 10%

Education & Support

Join Product Designer + Mentor, Adam Ruf, live on YouTube as he demonstrates what's required to enter and win this contest.

Testing design improvements with UsabilityHub

Thursday, Feb 20th at 6pm PT / 9pm ET

Creating a no-code portfolio case study with Notion

Thursday, February 27th at 6pm PT / 9pm ET

Tools & Resources

Example Entry

Check out Adam's draft Case Study using his no-code case study outline. For more context, check out his live YouTube streams from Feb 20 and 27

Questions & Feedback

Tweet your questions to @UXDContest

Tune in to weekly live design streams from UXD Contest creator, Adam Ruf

If you have a suggestion on how to improve future UX Design Contests, please share your feedback.

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